Looking for a Public Relations Lead
About Asia Innovations Group
Asia Innovations Group (AIG) is a global mobile social entertainment platform and the company behind the Uplive! mobile live-streaming service. We’re fiercely entrepreneurial but not a startup - last year, our products brought in over $150mm USD in revenue driven by a team of over 400 across twelve global offices including Beijing, Taipei, Hong Kong, Seoul, Tokyo, Los Angeles, Ho Chi Minh City, Cairo, Casablanca, Kuala Lumpur, Jakarta and Bangkok.
About the GIFTO team
AIG conducted one of the most successful Initial Coin Offerings (ICO) in Asia last year with our GIFTO token, and we are now in the midst of launching a digital asset gifting and trading platform based on blockchain technology. This platform will leverage the GIFTO token and our global Uplive! live-streaming audience of over 35 million app users.
About the Role: GIFTO Public Relations Lead
As key member of our GIFTO team based in Beijing, the PR Lead will report to the Director of Blockchain and work with Gifto team leadership and the CEO to craft the GIFTO story for partners, media, and investors globally. Key markets of focus include Korea, Taiwan, Japan, and a global English-speaking audience.
You’ll be evaluated by the business impact of our PR initiatives, including the impact on our user community and actual product usage. As a data-driven company, you’ll have unique insight into the real business value your work brings to the team.
The right candidate will have an opportunity to join a rapidly growing technology company and work alongside and learn from thought leaders in the blockchain and mobile/social internet space.
Be a key driver of GIFTO’s branding and PR campaigns, media engagement, and event hosting and participation on a global scale.
Build and maintain productive relationships with media contacts, strategic alliances, key social media influencers, agencies, and celebrities.
Draft and edit compelling press releases, key messages, briefing documents, talking points, statements, and other marketing materials.
Prioritize and coordinate conference and press engagement participation by GIFTO team members, including photo and video shoots, and interviews, and do so with a knack for adapting to different cultural contexts and markets.
Stay abreast of trends related to communications strategy in the blockchain and crypto space, and incorporate learnings into our own strategy as appropriate.
As an ideal candidate, you possess:
Seven or more years of relevant work experience, including 5+ years experience in a PR/ Communications role ideally with an agency or consumer internet company.
Outstanding written and presentation skills in English (native fluency is a hard requirement); you are an engaging storyteller and persuasive, quick on your feet.
Proficiency in Chinese and one other Asian language preferred but not required
Demonstrable success in designing and executing executing PR and marketing campaigns from scratch
Experience driving projects with touchpoints in Korea, Taiwan, Japan, and English-speaking markets.
Experience in consumer internet products and technology.
If this sounds like a dream opportunity to you let us know! Apply with your resume and briefly tell us about yourself.
firstname.lastname@example.org 13810069665 (Cell/Wechat)