Overseas live streaming platform leader, Uplive is committed to building the world's leading mobile social entertainment platform
Recently, the 36 Kr Research Institute released the "Overseas Live Broadcast Industry Research Report". The report focuses on overseas live streaming platform, which are overseas live streaming platforms operated by mainland China (excluding Hong Kong, Macao and Taiwan). Currently, the main players include Uplive, Bigo Live, Live.me, Kitty Live and MOGO Live etc.
Overseas Live Streaming Platforms Main Promoting Regions Team / Main Investors
Uplive Taiwan, Hong Kong, Middle East, India, Indonesia Asia Innovation Group Co., Ltd. (AIG)
Kitty Live Middle East, Southeast Asia, South America NewBornTown
Nonolive Southeast Asia, Europe, Others Ali
Bigo Live Thailand, Vietnam, Indonesia YY
Meme Live Hong Kong, Macau, Southeast Asia, South Asia Next Entertainment
Stager Live Korean, Japan, Southeast Asia, Europe SIG Asia Investment
Live.me North America, Taiwan, Japan Cheetah Mobile
7Nujoom Middle East Fission
In the section “Overview of the Overseas Streaming Platform”, 36Kr believes that the live content platforms are investing overseas and main players are relying on the big platform to expand towards the Southeast Asian market.
In the second half of 2016, when domestic live streaming markets became saturated and gradually entering second round of competition, the concept of extending live streaming overseas has gained popularity. Among the existing players, plenty big platforms are relying on users and mostly joining from the Greater China region.
For example, many later joining players: Uplive, which is owned by Asia Innovation Group Co., Ltd. ; Kitty Live, which is invested by NewBornTown; Live.me from Cheetah Mobile; It's Me from Everyone Happy Entertainment; 17, designed by Jeffery Huang and Nonolive, supported by Ali etc. In addition, Tencent introduced the overseas live streaming project VOOV, Inke also invested in live streaming platform MeMe.
Within these overseas live streaming platforms, several companies have embarked on different paths according to their respective components, thus resulting as head players of live broadcasts.
Uplive specializes in global superior live content and focuses on high-income regions. It also utilizes blockchain technology to construct the global virtual gifting token Gifto;
Live.me concentrates their target market in developed countries such as the USA;
Kitty Live & Mico integrates local culture within their social and live streaming formats.
In summary, majority of the platforms are released in Southeast Asia and have achieved extravagant amount of downloads and profits.
Video social live streaming platforms can not only rely on the social platform to boost user growth, but also the possibility of expanding into an international spectrum through the virtual gifts globalization. Similar to Uplive and other platforms with multiple mainstream traffic hotspots, it has a larger market share within the industry.
The application of technologies on live streams such as Blockchain and live translation is Uplive’s unique advantage
Uplive is an overseas live broadcast company operated in China, which is a product under Asia Innovation Group Co., Ltd. It is also one of the head players of overseas live broadcast platforms.
The differentiation of Uplive's product features is one of its highlights: the gamification and social live streaming, and Gifto, a mass-market Blockchain project. In addition, multi-language live translation breaks the boundaries of space and languages, assisting global users to reduce communication barriers.
Gifto, a Blockchain entertainment ecosystem collaborated by Uplive and Blockchain enterprise, has eliminated the space boundary of gifting and solved the risk of credit cards fraudulent through global gifting and giveaway model. Users no long have to worry about the circulation between different currencies, especially in Japan, South Korea, the United States, China and other countries, increasing the degree of usage of cross-regional gifting. Large amount of cross-border gifts and interactions also enhance the bond between users. Gifto's Blockchain application scenario has been deeply integrated into Uplive applications and is acting as the key element for Gifto token’s more than one million global users.
(Uplive's Gifto promotes monetization of global content creation)
Moreover, the game streaming function developed within the app also provides an important content supplement for Uplive users. Users can exist in an innovative way, the game experience is enhanced through watching live streams and playing games simultaneously. This is also one of the important responsibilities for generating users and revenue for Uplive.
Uplive's localized technical team enhancing its products’ popularity among local users
Additionally, Uplive cooperated with Google to design live translation functions for multiple languages for global users, which can convert hosts’ speech into users’ native language subtitles, vice versa, users’ comments can be translated into hosts’ native language. Live translation can weaken users’ communication boundary, benefiting cross-gifting thus increasing platform profitability.
(Uplive stream’s live translation)
In terms of operational data, Uplive was launched in June 2016 and has 14 offices abroad. Currently, it operates mainly in five regions, covering most countries and regions in the global live broadcast market, including Greater China, East Asia / Southeast Asia, Middle East and North Africa, India, the United States, etc.
Uplive has a technical team of 200 engineers, mainly from Internet companies such as Google, Tencent, Baidu, and Alibaba. In addition, Uplive employs a team of former Baidu and Hao 123 engineers from the Middle East and North Africa. Product content formats are thus designed referencing domestic taste and culture, attracting local users and hosts, in result expanding towards the global market through localized considerations.
Uplive's profit model includes gifts, games and advertising. User’s diversion pathways are also diversified
In addition, supervision and public opinion are one of the factors with significant impact on the live broadcast platform in different countries. Uplive’s backstage has a complete set of video recognition + manual identification process and punishment system: Uplive established an operation center in Hunan and has set up backstage video surveillance in order to identify inappropriate and illegal audio and video through porn identification technologies, and thus quickly end streams within 5 seconds when necessary. Moreover, there are network police patrols to conduct manual identification for inappropriate content and pursue liability afterwards if required. Punishment method mainly includes three categories: mute, temporary account suspension and permanent account termination.
With support from above aspects, Uplive's revenue has been growing steadily. Uplive's business model and operating model are also enriched
Uplive’s business model includes the following three types:
1) Income from virtual gifting through providing social interactive entertainment;
2) Includes game element in streams, which originates from its own platform’s development and third-party content. This is considered an additional profit direction;
3) Advertisement revenue including brand adverts, screen adverts, banner placement adverts, endorsement through hosts etc.
Uplive currently has more than 40 million registered users, with a monthly income of 10 million. The amount of daily broadcasting hosts exceeds 20,000 and the average online time per user is more than 30 minutes. The division model is flexible and divided into 50%-60% of the total revenue according to the international and regional differences. The profit sharing method of contracted host is base salary plus commission. In order to reduce the cost of attracting potential consumers, Uplive is diverted from a variety of pathways to the platform, such as Facebook, Google, App Stores, local operators etc.
Previously, Ouyang Yun, president of Asia Innovation Group (AIG), once said, “With the advantages of China’s Internet and the intensive development of local teams, we will continue to cultivate local users’ habits and reliance on supply and demand, further strengthening the platform’s core competitiveness, thus gradually constructing the world’s largest live streaming platform.
Since 2017, Uplive has achieved hundreds of millions of dollars in revenue and own more than 100,000 of the world's largest network of host resources, showing an impressive achievement. Asia Innovation Group (AIG) aims to build a global Leading mobile social entertainment platform, under the “One Belt, One Road” policy call, and operates China's innovative social entertainment products and business models on a global scale under the ‘The Belt and Road Initiative Policy’”.
About Asia Innovation Group (AIG)
Founded in 2013, Asia Innovation Group was founded by Tian Xingzhi, former general manager of Zynga China, and Ouyang Yun, former deputy general manager of Tencent's strategy department. The Group has successively obtained investment capital from the world's leading investment institutions Kleiner Perkins Caufield & Byers (KPCB), MSA, Ventech China Index Ventures, White Star Capital and risk investments from famous Angel Investors such as Qunar.com, Facebook, Google and Zynga.
Inspired by the concept of innovative connectivity, AIG is committed to construct a new generation of mobile internet group companies for global users based on social and online entertainment. AIG has already established branches in 12 regions including the Middle East, North Africa, South Korea, Japan, Taiwan, Hong Kong, the United States, Indonesia, Thailand, and Malaysia.
Currently, AIG has variety prized products such as Uplive, Superfans, PengPeng, FunPepper, and Phalanx Heroes, and has accumulated over 100 million users. Through purchasing exquisite capital such as Taiwan’s live streaming platform MimiCam and Southeast Asia’s largest video production company BIGCAT, AIG built a global entertainment mobile platform and further expanding towards the international market.