Rebecca Hawkes

Asia Innovation Group’s Uplive streaming mobile platform has added support for seven Indian languages: Tamil, Telugu, Bengali, Gujarati, Marathi, Urdu and Hindi.

Uplive, which was launched in May 2016, has singled out India as a major market with a tremendous growth rate, after introducing the live TV app to Greater China, the Middle East and North Africa (MENA), Southeast Asia and the Americas.

“India is a land of diversity, and there are many languages spoken across the country. With the fast digitisation of the country and the rising demand for vernacular content by a majority of the internet users in India, Uplive is looking to cater to this demand while bridging the language gap for our users and streamers with these seven local languages,” said Ouyang Yun, co-founder and group president, Asia Innovations Group.

Uplive is attempting to establish live streaming as a popular social media format in India. It allows viewers to broadcast and view real-time videos via their smartphones, and its blockchain protocol enables users the ability to send virtual gifts to content creators, which can then be exchanged for money.

Asia Innovations Group country marketing director for India, Ravish Jain said: “The scope of vernacular content on mobile platform is huge and with the launch of these seven local languages in India, we are making our move to be the first in the live-streaming market to do so and out to the vernacular audiences in the country. Besides bringing a cleaner and better quality live streaming platform in India, Uplive plans to make its social entertainment platform more convenient for its new and existing users and expand its offerings to Indian audience who cannot speak English.”

The Hong Kong based company is adding the South Asian languages to its existing support for English, Arabic, Chinese, French, Portuguese, Spanish, and Thai.