MANILA, Philippines, July 26, 2021 - Uplive, the global live social video app from Asia Innovations Group (AIG), today announced the successful conclusion of its sponsorship of the Miss Philippines 2021 pageant. Uplive, which features a unique real-time live streaming function that is made possible by its technological innovation, also lent its live streaming expertise to this year's pageant. Uplive's live social capabilities made this year's pageant truly unprecedented, highlighting the app's consistent exploration and efforts in bringing closer the virtual and offline social experience. Uplive handled the live online voting for the "Best in Swimsuit" competition and the "Best in Long Gown" competition, both of which were met with great enthusiasm from online voters.
"Uplive Philippines was proud to sponsor the prestigious Miss Philippines competition this year, which is yet another example of our using our cutting-edge live social expertise to bring joy to people in the region," said Christine Xu, GM of Uplive USA and Philippines. "At Uplive and AIG, we pride ourselves on using our global insights with local expertise to deliver value to our users, which we will continue to do with unique events like this one."
This year's competition was the 57th edition of the beauty pageant and culminated with the coronation night on the evening of July 11, 2021. Miss Philippines, known locally as Binibining Pilipinas, is one of the most prestigious pageants in the Philippines.